Jenny McLean, MA

As Chief Operating Officer, Jenny leads Tailwind's day-to-day operations and the systems that support the firm's growth, with responsibility spanning brand, marketing, sales, client experience, culture, and digital transformation. She brings 15+ years of experience across strategy, marketing, and organizational leadership, building the frameworks that help entrepreneurial companies create impact and value. Prior to joining Tailwind, Jenny led strategic marketing and communications for the research & innovation enterprise at a top-five Canadian university, where she delivered complex, high-profile projects, helped research-driven startups commercialize, and elevated research impact through storytelling, marketing, and engagement.